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Why Nice Guys Finish Last

Chike Oranye
5 min readMar 4, 2024

Nice guys! We all like them but don’t want to be them.

Unless you’re living under a rock, you’ve probably heard the famous quote by Leo Durocher that says

Nice guys finish last

The reason this quote has stood the test of time is because it has proven to be true in all areas of human endeavours including romantic relationships.

As someone who used to be a “nice guy,” this week I want to talk about the idea of “niceguyism.” It’s a real word, so no need to search it up!

I’ll share what I did to stop being a people-pleasing nice guy and how I’ve helped my clients do the same in our coaching sessions.

MY TWO CENTS 🧠

The first thing you have to know is that being nice doesn’t always make you good, and not being nice doesn’t automatically make you bad.

I’ve met seemingly “nice people” who are awful human beings. By awful human beings, I mean so fucking terrible I wish I was not sharing the planet with them type of awful. I have also met some good people who were not seemingly “nice people”.

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Chike Oranye
Chike Oranye

Written by Chike Oranye

Relationship coach for smart people who make dumb dating choices

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